The Long Appointment

The first concession a modern man makes is to the clock. The second is to his appearance. The two are not unrelated.

A gentleman who allots fifteen minutes to his haircut receives fifteen minutes’ worth of work. The geometry is unforgiving. A trim of any quality requires the barber to study the head before he addresses it — to consider the cowlick at the crown, the angle of the temple, the line of the neck. This study takes time. It is not optional. It is not skippable.

At The Private Room, ninety minutes are allocated to each appointment. The figure is not arbitrary. It is the time required to perform a proper cut, a hot towel shave, and a beard refinement to the standard the house keeps. It is also the time required to do these things without hurry — to lather slowly, to draw the blade in arcs of two inches, to pause when the conversation calls for a pause.

A gentleman who arrives at ten leaves at half past eleven. He has been attended to, not processed.

This is not a luxury. It is the minimum.

The men who understand this return.

A quiet appointment is reserved on request. Write to us.

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